adidas Originals: NMD Create New Paths
(Agency: Savvy Partners, Client: adidas)
(Agency: Savvy Partners, Client: adidas)
After a long quarantine season, adidas Originals briefed us
for a campaign reintroducing its signature NMD line, whose key message
was reclaiming the city and taking back the streets.
for a campaign reintroducing its signature NMD line, whose key message
was reclaiming the city and taking back the streets.
Given that Athens is a multicultural hub whose stories are engraved in its streets,
we unleashed 4 partners (Hercules Tsuzinov, Zoe Pre, Marseaux, Miltos Tentoglou)
into the streets of Athens and filmed their video testimonials
as we followed them around their favorite hangout spots and neighborhood.
into the streets of Athens and filmed their video testimonials
as we followed them around their favorite hangout spots and neighborhood.
Grainy film visuals with dynamic, pop motion shots of the city allowed us
to explore the full chromatic depth of the heatmap, offering an energetic,
vibrant look that fits the overall adidas Originals/NMD aesthetic.
to explore the full chromatic depth of the heatmap, offering an energetic,
vibrant look that fits the overall adidas Originals/NMD aesthetic.
Creative Director: Akis Kohilis
Art Director: Liana Hatzigrigori
Copywriter: Stavros Agorakis
Art Director: Liana Hatzigrigori
Copywriter: Stavros Agorakis
Project Manager: Takis Kleopas
Videography: AQU Collective
Hercules Tsuzinov | Psyri
Zoe Pre | Pangrati
Marseaux | Gazi
Miltos Tentoglou | Syntagma
